Most Small Businesses Are Using AI. The Real Challenge Is Learning How to Use it Well

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Key Takeaways AI is already becoming a must-have for small businesses, but knowing how to use it well matters more than simply using it.

AI can move fast and be incredibly useful, but human judgment, oversight and ongoing learning are still essential.

It wasn’t that long ago that AI felt out of reach to many small business owners. Flash forward to today and AI is helping local businesses manage customer communications, create social media campaigns, schedule appointments, monitor inventory, and so much more.

In fact, Thryv’s recent 2026 AI and Small Business Adoption Survey found:

AI adoption among SMBs increased from 55% in 2025 to 66% in 2026

70% report increased revenue

92% say AI saves time.

This data tells us that small business owners are embracing AI in large numbers and experiencing measurable benefits. But the survey surfaced a red flag: 70% of SMBs say they need more AI training.

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