GoKawiilThryv survey: AI use among small businesses jumps to 66%, but training gaps persist
Thryv's 2026 AI and Small Business Adoption Survey found that AI adoption among small businesses rose from 55% to 66% year over year, with 70% reporting revenue gains and 92% saying it saves time. However, 70% of respondents said they still need more AI training, even though 86% describe themselves as comfortable using the tools.
GoKawiil's interpretation of the reporting above, not reported fact.
The findings suggest small businesses have moved past the question of whether to adopt AI and are now grappling with how to use it effectively, from crafting better prompts to safeguarding data and integrating tools into daily workflows. The gap between comfort and competence means many owners may be underusing AI's potential or exposing their businesses to avoidable risks.
- AI adoption among small businesses grew from 55% to 66% between 2025 and 2026, per Thryv's survey.
- Despite widespread use, 70% of small business owners say they need more formal AI training.
- A gap exists between feeling comfortable with AI tools and knowing how to apply them for real business impact.
Co-Intelligence: Living and Working with AI" by Ethan Mollick — The article's biggest takeaway is that 70% of small business owners want better AI training, and this book is one of the most approachable guides to actually working alongside AI tools. Mollick, a Wharton professor, focuses on practical habits and judgment rather than hype, which is exactly the gap between simply using AI and using it well. It's an easy read to hand to your team as a shared starting point.
See Co-Intelligence: Living and Working with AI" by Ethan Mollick on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: entrepreneur.com — Grant Freeman, 2026-08-31
Published there as: “Most Small Businesses Are Using AI. The Real Challenge Is Learning How to Use it Well”
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