GoKawiilBlackBerry pivots to auto software, QNX now runs in 275 million vehicles
BlackBerry's business today centers on secure government communications and its QNX operating system, which powers safety-critical functions like braking and driver assistance in 275 million cars worldwide. CEO John Giamatteo described the shift from the company's smartphone era on a CNBC podcast, positioning BlackBerry as an embedded software provider rather than a device maker.
GoKawiil's interpretation of the reporting above, not reported fact.
BlackBerry's near-total exit from consumer hardware into automotive and security software illustrates how legacy tech brands can survive by embedding themselves in infrastructure rather than competing for consumer attention. QNX's presence in hundreds of millions of vehicles gives BlackBerry leverage as automakers add more software-defined and AI-driven features, making it a quiet but critical supplier in the auto industry's technology stack.
- BlackBerry now earns most revenue from secure communications and QNX automotive software, not phones.
- QNX is embedded in 275 million vehicles, handling safety-critical functions like braking and driver assistance.
- The company is positioning itself for an AI-driven future despite lacking a consumer-facing product.
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Published there as: “20 Years Ago, BlackBerry Ruled the Smartphone Market. Now It’s Depending on a $950 Million Product That Has Nothing to Do With Phones.”
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