GoKawiilTim Cook Steps Down as Apple CEO After 15 Years, John Ternus Takes Over
Tim Cook has ended his 15-year tenure as Apple's chief executive, handing the role to hardware chief John Ternus. Cook took over from Steve Jobs in 2011 and oversaw major shifts including the expansion of Apple's services division and the move from Intel processors to Apple's own custom silicon in Macs.
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Cook's exit marks the end of an era defined by turning Apple into a diversified, services-driven company rather than one reliant almost entirely on iPhone sales. His successor inherits a company facing new pressures around AI competition and hardware innovation, making this leadership change a pivotal moment for Apple's next chapter.
- Tim Cook is stepping down after 15 years as Apple CEO, succeeded by John Ternus.
- Cook diversified Apple's revenue by growing its services business to over $100 billion annually.
- He also led the successful transition of Macs from Intel chips to Apple's own silicon.
Apple AirPods Pro 3 — AirPods are one of the defining hits of the Tim Cook era, turning a headphone-jack controversy into a wildly popular product category. The latest AirPods Pro bring active noise cancellation, adaptive audio, and seamless pairing across your Apple devices.
See Apple AirPods Pro 3 on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: theverge.com — Emma Roth, 2026-09-01
Published there as: “Tim Cook’s Apple: his 10 biggest wins and misses”
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