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Dyson Blasts Into Dental Care With a $499 Camera-Equipped Toothbrush

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Why This Matters

Dyson's new CameraJet toothbrush introduces AI-powered imaging and integrated flossing to revolutionize oral hygiene by targeting hard-to-reach gaps between teeth. This innovation highlights the tech industry's ongoing efforts to integrate AI and smart features into everyday health devices, offering consumers more effective and personalized dental care. It also demonstrates how advanced imaging can enhance routine tasks, potentially reducing dental issues through smarter cleaning solutions.

Key Takeaways

Taking care of our teeth is a straightforward process: brush, floss, rinse, done. But with its new CameraJet toothbrush, launched on Tuesday, Dyson wants to simplify the process. The toothbursh has an AI-powered camera that detects gaps between teeth so it can floss while you brush.

“Our research has shown that people consistently miss the areas where plaque forms: the gaps between teeth,” Founder and Chief Engineer James Dyson said in a press release. “We wanted to solve three fundamental problems: how to see those gaps, remove plaque and how to improve cleaning performance while brushing.”

The Dyson CameraJet was developed by 661 Dyson engineers and 30 dental professionals over six years. Dyson

A camera for capturing your pearly whites

The toothbrush’s camera uses a 100,000-pixel macro lens with a light. It’s powered by the company’s trademarked AI machine-learning algorithm, Gap Optical Targeting, which was trained on 470,000 dental images collected by Dyson during development.

Gap Optical Targeting analyzes 28 live images per second to detect gaps between teeth within 100 milliseconds. The CameraJet’s jet then shoots a burst of mouthrinse at the gap to floss it.

Since the CameraJet also connects to 2.4-GHz Wi-Fi and Bluetooth, you can use the camera as an endoscope to see a live view in the brush’s live-viewing or auto-jetting modes. In the app, you can also see coverage maps, guided cleaning, brushing and flossing insights and feedback.

According to the press release, no images are recorded or stored on the product or in the cloud. All images remain private to the CameraJet user.

Dyson CameraJet See at Dyson

How the CameraJet’s jet differs

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