GoKawiilJBL launches Cove multi-room speaker line to rival Sonos and Bose
JBL unveiled the Cove series, a new line of three Wi-Fi connected speakers designed for whole-home audio setups. The lineup includes the $229.95 Cove M1, the battery-powered $399.95 Cove P1 with Dolby Atmos, and the flagship $449.95 Cove X1, all launching September 13th in black or white. Speakers link via Wi-Fi and the JBL One app, supporting Spotify Connect, AirPlay 2, Google Cast, Roon Ready, and Alexa Plus voice control.
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This marks JBL's formal entry into the premium multi-room audio market long dominated by Sonos and, more recently, Bose's Lifestyle Ultra line. Features like self-tuning, distortion prevention, and hands-free audio handoff between rooms suggest JBL is trying to differentiate on convenience rather than just price, intensifying competition in a category where Sonos has faced app and reliability criticism in recent years.
- JBL Cove series includes three models priced from $229.95 to $449.95, launching September 13th.
- Speakers support multi-room grouping via Wi-Fi and the JBL One app, plus major streaming platforms and Alexa Plus.
- Unique features include AI-based distortion prevention and a button-activated 'Music Follows Me' room-transfer function.
JBL Cove P1 Speaker — The Cove P1 is the sweet spot of JBL's new multi-room lineup: battery power means you can carry it out to the patio, then bring it back to link up with other Cove speakers over Wi-Fi. With Dolby Atmos support and control through the JBL One app, it's a straightforward way to start a whole-home system without buying into Sonos.
See JBL Cove P1 Speaker on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: theverge.com — Jess Weatherbed, 2026-09-01
Published there as: “JBL takes on Sonos with new multi-room Cove speakers”
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