GoKawiilRoku debuts first OLED TVs, the Pro Series and Pro Series LX
Roku has entered the OLED television market with two new lines: the Pro Series, sold exclusively on Amazon starting at $999, and the pricier Pro Series LX arriving in October. Both run Roku's own OS and include 120Hz-or-higher panels, HDMI 2.1 ports, Dolby Vision and HDR10 Plus support, and gaming features like VRR and auto low latency mode.
GoKawiil's interpretation of the reporting above, not reported fact.
Until recently, LG and Samsung dominated affordable OLED options, with Sony just entering the space via its Bravia 6. Roku's entry, priced aggressively at $999 for a 55-inch model, intensifies competition in the midrange OLED segment and could pressure rivals to lower prices or add features.
- Roku's Pro Series starts at $999 and is Amazon-exclusive for 2026.
- The Pro Series LX, launching in October, offers double the brightness and a 144Hz VRR panel.
- Both lines support Dolby Vision, HDR10 Plus, and gaming-friendly HDMI 2.1 connections.
Roku Pro Series OLED TV (65-inch) — This is Roku's first-ever OLED, and it's the exact set the article covers — a 120Hz panel with four HDMI 2.1 ports, Dolby Vision and HDR10+, plus VRR and ALLM for gaming. It ships with a backlit Roku remote and the TV has a remote finder button, all running the familiar Roku OS. It's an Amazon exclusive for 2026 in 55- and 65-inch sizes.
See Roku Pro Series OLED TV (65-inch) on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: theverge.com — John Higgins, 2026-09-01
Published there as: “Roku’s first OLED TVs undercut the midrange competition”
Read the original report → The summary and analysis above are GoKawiil's own, written from reporting by the source above. Facts and quotes belong to the original publisher.