GoKawiilRoku launches its first OLED TVs in Pro Series and Pro Series LX lines
Roku is entering OLED television territory with two new models: the Roku Pro Series OLED, available in 55- and 65-inch sizes with a 4K 120Hz panel, Dolby Vision, and a slim metal-bezel design, and the higher-end Roku Pro Series LX OLED, which promises a brighter picture, 144Hz refresh rate, and glare-reducing polarizer but has undisclosed sizing details. Both TVs retain Roku's signature software features like Smart Picture Max and Automatic Game Mode, with the LX model including a premium rechargeable remote.
GoKawiil's interpretation of the reporting above, not reported fact.
This marks Roku's shift from budget-friendly QLED sets toward premium display technology, signaling ambitions to compete more directly in the higher-end TV market while keeping its ad-supported, software-first approach intact. The move comes as Roku faces an upcoming acquisition by Fox, raising questions about how deeply user viewing data will be integrated into advertising as the company expands its hardware ambitions.
- Roku's first OLED TVs come in two models: a standard Pro Series and a premium Pro Series LX.
- The LX model offers a 144Hz refresh rate, brighter panel, and better remote, but full specs remain unannounced.
- Roku continues to rely on advertising-driven software, a factor buyers should weigh against the TVs' affordability.
Roku Voice Remote Pro (2nd Edition) — Roku's new Pro Series OLEDs ship with a backlit voice remote, and you can get that same upgraded experience on the Roku gear you already own. The Voice Remote Pro adds hands-free voice search, backlit buttons for late-night viewing, a rechargeable battery and a lost-remote finder. It's the easiest way to make an existing Roku TV or player feel premium.
See Roku Voice Remote Pro (2nd Edition) on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: engadget.com — Ian Carlos Campbell, 2026-09-01
Published there as: “Roku is expanding its premium TV lineup with its first OLEDs”
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