GoKawiilSonos launches Beam Ultra soundbar with true Dolby Atmos at $699
Sonos has introduced the Beam Ultra, a new soundbar slotted between the Beam and the flagship Arc Ultra. Unlike the Beam Gen 2's software-based surround effect, the Beam Ultra uses physical upfiring drivers to deliver real 7.1.2-channel Dolby Atmos sound, along with a redesigned center channel, AI speech enhancement, and Trueplay room tuning. It's available for preorder now and ships September 29, 2026.
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For years, Sonos's popular Beam line relied on virtual Atmos processing rather than dedicated hardware, a limitation home theater enthusiasts often criticized. By filling the price gap between $500 and $1,000 with genuine Atmos hardware, Sonos gives budget-conscious buyers a more credible surround-sound option without jumping to its pricier flagship model.
- Beam Ultra adds physical upfiring drivers for true Dolby Atmos, unlike the software-based Beam Gen 2.
- Priced at $699, it fills the gap between the standard Beam and the flagship Arc Ultra.
- Preorders start immediately, with general availability set for September 29, 2026.
Sonos Beam Ultra Soundbar — This is the star of the article: a compact Dolby Atmos soundbar with real upfiring drivers, a redesigned center channel for dialogue and Trueplay room tuning. It slots neatly between the Beam Gen 2 and Arc Ultra, and connects over HDMI eARC, Wi-Fi and Bluetooth so you can later add surrounds and a sub from the Sonos ecosystem.
See Sonos Beam Ultra Soundbar on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: cnet.com — Ty Pendlebury, 2026-09-01
Published there as: “New Sonos Beam Ultra Gets Dolby Atmos Glow Up for $699”
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