GoKawiilSonos launches $699 Beam Ultra soundbar with true upward-firing Atmos speakers
Sonos has introduced the Beam Ultra, a premium successor to its mid-size soundbar lineup, featuring nine drivers including two upward-firing tweeters for genuine Dolby Atmos sound rather than simulated surround. Pre-orders start today ahead of a September 29 release at $699, and the device supports Wi-Fi, Bluetooth, and HDMI eARC for building out a broader home theater setup with other Sonos gear.
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This launch signals Sonos regaining momentum after a turbulent stretch marked by strategic missteps, betting on hardware upgrades like real spatial audio to win back consumer trust. Adding physical upward-firing drivers instead of software-only Atmos emulation could meaningfully improve sound quality without requiring a full ceiling-speaker installation, making immersive audio more accessible to everyday users.
- Beam Ultra features nine drivers, including two upward-firing tweeters for genuine Atmos surround sound.
- Priced at $699, it ships September 29 with pre-orders open now.
- AI Speech Enhancement clarifies dialogue, and Sonos also unveiled new Ace Ultra headphones.
Sonos Beam Ultra Soundbar — This is the star of the article: Sonos's new mid-size soundbar that jumps from five to nine drivers, including upward-firing tweeters for genuine Dolby Atmos height effects. It's a compact way to anchor a home theater setup, and it plays nicely with other Sonos speakers if you want to add surrounds or a sub later.
See Sonos Beam Ultra Soundbar on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: engadget.com — Anna Washenko, 2026-09-01
Published there as: “Sonos unveils new Beam Ultra soundbar with 'true 7.1.2 Dolby Atmos'”
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