GoKawiilSonos unveils Ace Ultra headphones and Beam Ultra soundbar, renames software Sonos 27
Sonos introduced two new Ultra-branded products: the Ace Ultra headphones priced at $449 and the Beam Ultra soundbar priced at $699, both available for pre-order now and shipping September 29. The company also rebranded its software platform as 'Sonos 27,' rolling out alongside the hardware launch.
GoKawiil's interpretation of the reporting above, not reported fact.
This marks Sonos's most significant product push since its troubled app redesign disrupted user trust in early 2024, signaling an attempt to rebuild momentum with premium audio hardware. The higher price points and added features like improved noise cancellation and Dolby Atmos support suggest Sonos is targeting audiophile and home theater upgraders rather than budget buyers.
- Sonos Ace Ultra headphones cost $449 with up to 35 hours of battery life and doubled active noise cancellation versus the original Ace.
- Sonos Beam Ultra soundbar costs $699 and supports 7.1.2 Dolby Atmos with upward-firing drivers for a wider soundstage.
- Sonos rebranded its overall software platform as 'Sonos 27,' following a rocky period after its 2024 app redesign backlash.
Sonos Ace Wireless Headphones — While the new Ace Ultra ships later, the original Sonos Ace is available now and delivers the same Sonos-tuned sound with active noise cancellation and spatial audio. It also pairs neatly with a Sonos soundbar for TV audio swapping, making it a natural entry point into the ecosystem the article describes.
See Sonos Ace Wireless Headphones on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: 9to5mac.com — Ryan Christoffel, 2026-09-01
Published there as: “Sonos launches new ‘Ultra’ headphones and soundbar, plus more”
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