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Sonos launches new ‘Ultra’ headphones and soundbar, plus more

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Why This Matters

Sonos's latest product launches mark a strategic comeback, introducing high-end headphones and a premium soundbar that emphasize immersive audio and user comfort. These innovations highlight Sonos's focus on integrating advanced sound technology with consumer-friendly features, signaling its renewed commitment to the premium audio market. The rebranding of its software as ‘Sonos 27’ also underscores a refreshed ecosystem aimed at enhancing user experience and connectivity.

Key Takeaways

Sonos has announced two new hardware products today—Ace headphones and a Beam soundbar with ‘Ultra’ branding—alongside rebranding its software as ‘Sonos 27.’ Here are the details.

Sonos Ace Ultra and Beam Ultra unveiled, available to pre-order now

Sonos has had a rough couple of years since its botched app redesign of early 2024. But the company is back with an ambitious set of announcements today.

The company is launching Sonos Ace Ultra headphones, a Sonos Beam Ultra soundbar, as well as rolling out new features for its ‘Sonos 27’ software.

Sonos Ace Ultra cost $449 (pre-order here, ships September 29) and come in Black, White, Agave, and Sand.

Here are the feature highlights per Sonos:

Sonos-designed driver for deep, rich, detailed sound

High-resolution wireless audio with ultra-low latency

Up to 2x more Active Noise Cancellation than Sonos Ace

Up to 35 hours of battery with ANC on

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