GoKawiilStandard RTX 5090 cards now retail for $5,090 amid relentless price surge
Nvidia's RTX 5090, originally launched at $1,999, is now selling for around $5,090 even in non-special-edition versions like the Asus TUF Gaming OC. Prices have jumped 20% in the past month and 41% over six months, putting the card 145% above its original MSRP. Even pricier variants exist, including the Asus ROG Astral RTX 5090 Edition 20 listed at $5,740.
GoKawiil's interpretation of the reporting above, not reported fact.
The relentless climb shows how memory and component shortages, plus strong demand, are pushing flagship GPU prices further from reach for typical consumers. It also raises questions about value, since even at these prices the RTX 5090 struggles with emerging high-resolution gaming demands like 6K displays.
- RTX 5090 prices have surged 145% above its original $1,999 MSRP.
- Standard models now cost about the same as previously rare special editions.
- Rising GPU prices coincide with doubts about whether the RTX 5090 can meet future performance demands.
ASUS TUF Gaming GeForce RTX 5090 OC — This is the very card the article highlights: ASUS's TUF Gaming build wraps Nvidia's flagship GPU in a rugged triple-fan cooler made for sustained high loads. If you're chasing 4K gaming and heavy AI workloads, it's the top of Nvidia's consumer stack, and watching listings closely is the name of the game right now.
See ASUS TUF Gaming GeForce RTX 5090 OC on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: techspot.com — Rob Thubron, 2026-09-01
Published there as: “A standard RTX 5090 now costs $5,090, making Nvidia's flagship price painfully appropriate”
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