GoKawiilRoku has launched a significant upgrade to its Pro television lineup, the first Roku Pro OLEDs. The best bit? They’re some of the most affordable OLED TVs on the market with prices starting at $999.
Also read: Best Roku TV for 2026
The Roku Pro Series OLED TV and step-up Roku Pro Series LX OLED TV replace the existing Pro TV and are available exclusively on Amazon. Unlike the existing Pro, which uses LCD, the new OLED should boost picture quality with infinite contrast and better off-angle viewing.
The standard 4K Roku Pro Series TV features a 120Hz panel with Dolby Vision and Roku’s Smart Picture Max. The TV also includes an Automatic Game Mode with FreeSync Premium and VRR (Variable Refresh Rate) .
Meanwhile, the Roku Pro Series LX OLED TV upgrades include a brighter picture, a wider range of colors, a 144Hz variable refresh rate and an anti-reflective filter.
Both TVs include a ultra-thin metal bezel but, as a result, can no longer include the great Soundstage audio port from the old Pro. Roku’s Chris Larson told CNET the feature would make the TV too thick, which is a blow to people who want better sound quality built in.
Like the existing Roku TVs, the Pro includes usability features like an adjustable tool-free stand and velcro cable straps. The TVs come with a push-to-talk voice remote with backlit buttons and you can pair your Bluetooth headphones directly with the TV.
The Roku Pro (2025) was the company’s best TV yet, and the promise of OLED should make the new TVs better than ever. The price is also ultra-competitive, and these could be the late 2026 TVs to beat for their combination of price and picture performance. Given the upgrades of the LX — brighter panel and anti-reflective coating — it appears to be the one to choose of the two.
The Roku Pro Series OLED is now available in 55-inch and 65-inch sizes starting at $999. The Roku Pro Series LX OLED TV will be available starting in October 2026 for $1,299.