GoKawiilRoku launches OLED Pro TVs starting at $999, exclusive to Amazon
Roku has replaced its LCD-based Pro TV with two new OLED models: the Roku Pro Series OLED and the step-up Roku Pro Series LX OLED, both sold only on Amazon. The base model starts at $999 for 55-inch and 65-inch sizes with a 120Hz panel and Dolby Vision, while the LX version adds a brighter picture, wider color range, 144Hz refresh rate and anti-reflective coating for $1,299 starting October 2026.
GoKawiil's interpretation of the reporting above, not reported fact.
OLED panels have traditionally carried a steep price premium over LCD, so pricing a Roku OLED under $1,000 puts real pressure on rivals like TCL, Hisense and LG in the budget-to-midrange OLED segment. The tradeoff is the loss of the built-in Soundstage audio port, since Roku says a thinner metal bezel design couldn't accommodate it, meaning buyers chasing better sound will need external speakers.
- Roku's new OLED Pro TVs start at $999, undercutting many competing OLED sets.
- The step-up LX model adds brightness, color range and a 144Hz refresh rate for $1,299.
- Both new models drop the Soundstage audio port to allow for a thinner metal bezel.
Roku Pro Series OLED 4K TV — This is the TV the article is all about: Roku's first OLED Pro Series, sold exclusively on Amazon, bringing OLED contrast to a lineup known for its simple interface. It packs a 120Hz panel with Dolby Vision, Smart Picture Max, and Automatic Game Mode with VRR and FreeSync Premium. A slim metal bezel design rounds out the upgrade.
See Roku Pro Series OLED 4K TV on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: cnet.com — Ty Pendlebury, 2026-09-01
Published there as: “Roku Pro TV Now One of Cheapest OLEDs Starting at $999”
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