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Steve Jobs in 1996: ‘I still think Apple has a future’

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Why This Matters

This vintage interview with Steve Jobs highlights his unwavering belief in innovation as the key to Apple's resurgence, a vision that ultimately proved correct. It underscores the importance of visionary leadership and strategic innovation in driving long-term success in the tech industry. For consumers and industry players alike, it serves as a reminder of the power of perseverance and forward-thinking in technology development.

Key Takeaways

Apple has a new CEO today. Meanwhile, a vintage video of Steve Jobs from 1996 has resurfaced. It adds some incredible perspective.

The interview is from Maryland Public Television’s Wall Street Week with Louis Rukeyser.

The interview took place a few years before Jobs returned to Apple. It includes a remarkable comment about his belief that Apple could innovate its way out of demise.

“I think the way out is not to slash and burn. It’s to innovate. That’s how Apple got to its glory, and I think that’s how Apple could return to it.”

Three decades later, it worked out (for Apple, Pixar, and Toy Story).

H/T Patrick McGee