GoKawiilSonos debuts $699 Beam Ultra soundbar with Dolby Atmos upward-firing drivers
Sonos showcased its new $699 Beam Ultra soundbar and $449 Ace Ultra headphones at an open house event, alongside upcoming app updates. A private demo revealed the Beam Ultra's improved bass, vocal clarity, and Dolby Atmos performance using side- and top-firing drivers, plus the ability to wirelessly pair Play portable speakers as rear channels.
GoKawiil's interpretation of the reporting above, not reported fact.
This launch signals Sonos pushing further into premium home theater audio, competing with rivals offering compact, immersive sound solutions without complex speaker setups. The wireless rear-channel pairing option could appeal to consumers wanting theater-quality audio without permanent installations, potentially expanding Sonos's audience beyond audiophiles.
- Beam Ultra costs $699 and includes upward-firing drivers for Dolby Atmos.
- It can wirelessly pair with Play portable speakers to simulate rear surround channels.
- Unlike the Beam Gen 2, it offers true directional audio instead of virtualized spatial effects.
Sonos Beam (Gen 2) Soundbar — If the new Beam Ultra has you curious about compact Dolby Atmos soundbars, the Sonos Beam (Gen 2) is the established version you can grab right now. It packs Atmos support and clear dialogue into a small footprint that fits under most TVs, and it slots into the same Sonos app ecosystem discussed in the article.
See Sonos Beam (Gen 2) Soundbar on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: theverge.com — Cameron Faulkner, 2026-09-01
Published there as: “On first listen, the Sonos Beam Ultra sounds great”
Read the original report → The summary and analysis above are GoKawiil's own, written from reporting by the source above. Facts and quotes belong to the original publisher.