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Optimizing video SEO is critical for YouTube growth. As a result, many aspiring creators spend dozens of hours comparing tools to supercharge their channels. But they miss out on several native SEO functionalities that YouTube offers creators.
Working at Tasty Edits, a YouTube SEO service, we regularly talk to creators who had no idea these tools even existed, or that they could be such a massive asset for improving video performance.
Here are three of the most under-utilized SEO tools YouTube natively offers creators.
1. ABC testing
To kick off with, YouTube now offers native A/B testing capabilities.
Back in the day, you had to use external tools to compare the performance of different variations of video packaging. Or simply guess at what would work best. Now, creators can easily test different title and thumbnail variations before picking the best-performing combination.
This is extremely handy for improving your click-through rate (CTR). CTR is one of the most critical factors the YouTube algorithm uses to decide whether to feature your video in search results and recommendations.
A killer title and a scroll-stopping thumbnail will tempt more people to click through. This sends a positive signal back to the algorithm, boosting your overall visibility.
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