Alongside the autographed Apple I, the well-heeled buyer will also receive a letter signed by Steve Jobs. In addition to being a grade-A collector's item in its own right, the letter illustrates that, in the '70s, Jobs apparently handled at least some of the company's customer service.
Hatfield had contacted Apple to complain about the lack of software for the first-generation computer. In the 1978 letter, Jobs responded with a trade-in offer. "This letter is confirm our conversation of January 16th," Jobs wrote. "You are hereby authorized to send to Apple Computer Inc. your Apple I (without memory) and a check for $400.00 and in return are to be sent an Apple Il 4K board. We hope to be hearing from you soon."
Hatfield declined and later sold the Apple I to a collector for $40,000. That's a fraction of what it's worth today, but at least the original owner used the money to pay for good dinners and nights of music in New Orleans.
Bonhams plans to take the Apple I on a tour before the October 14 auction. The auction house will showcase it in Los Angeles from September 9 to 11, Boston from September 21 to 23, San Francisco from September 30 to October 1, and finally New York during its October sale.