GoKawiilBig Tech launches multimillion-dollar ad push to counter data center backlash
As Trump publicly warned communities against opposing AI data centers, a group called Build American AI—backed by the PAC Leading the Future—is rolling out a large ad campaign in battleground states like Kansas, Ohio and Wisconsin to build public support for new AI infrastructure. The push comes as an Annenberg Public Policy Center study found 61% of US adults now oppose new data centers near their homes, driven by concerns over rising utility costs, environmental impact and general distrust of AI.
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This marks an escalation from quiet lobbying to overt political messaging, showing how much Big Tech's AI ambitions now depend on managing public perception rather than just technical capacity. With midterms approaching, the campaign signals that data center siting could become a genuine electoral issue, pitting tech industry growth narratives against grassroots resource and health concerns.
- Build American AI is spending heavily to promote data centers in swing states ahead of midterms.
- A new study shows 61% of Americans oppose nearby data center construction, reflecting a rapid shift in public sentiment.
- Trump has publicly pressured communities resisting data centers, aligning federal rhetoric with industry interests.
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Published there as: “Hate AI Data Centers? Big Tech’s New Ad Campaign Aims to Change Your Mind”
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