GoKawiilXiaomi debuts passport-style foldable and Mijia smart home lineup at IFA 2025
At IFA in Berlin, Xiaomi unveiled a new passport-shaped foldable phone positioned as a rival to Apple's rumored folding iPhone, alongside three Mijia-branded home appliances: a Cryo Fresh refrigerator with air circulation and nano blue light sterilization, a Tri-Drum Washer Dryer Pro claiming 35% better energy efficiency, and a high-power Conditioner Turbo Pro. The launch marks Xiaomi's push to bring its broader Mijia ecosystem brand into European markets, building on smart home products already sold there.
GoKawiil's interpretation of the reporting above, not reported fact.
Xiaomi is signaling that it wants to compete not just on phones but as a full lifestyle tech ecosystem in Europe, mirroring strategies Apple and Samsung use to lock customers into interconnected hardware. The foldable phone announcement also intensifies pressure on Apple, which is reportedly developing its own folding iPhone, suggesting the foldable form factor race is heating up globally.
- Xiaomi unveiled a passport-shaped foldable phone aimed at competing with Apple's rumored folding iPhone.
- Three new Mijia-branded appliances—a fridge, washer-dryer, and air conditioner—target European smart home buyers.
- The IFA showcase reflects Xiaomi's broader strategy to expand its ecosystem, including EVs, across Europe by 2027.
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See Xiaomi Robot Vacuum S20+ on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: cnet.com — Andrew Lanxon, 2026-09-03
Published there as: “Xiaomi’s Passport Foldable Phone Takes Aim at Apple and Samsung”
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