GoKawiilWith mood lighting, iconic furniture, and lots of wood, the software company wants its Market Street space to look like anything but the office of a software company. Ever since offices have existed, they’ve projected a certain image of the companies who build them. And in the tech space, this has usually meant a forward-looking aesthetic—Apple’s spaceship, Amazon’s geodesic domes, and Bell Labs’ mirrored complex. It’s a fitting, and often repeated, conceit for businesses that are designing the future. (Or want to be perceived as such.)
Notion’s new San Francisco HQ is an ode to classic design
Why This Matters
Notion’s new San Francisco headquarters emphasizes classic design elements, signaling a shift in how tech companies present their brand identity. This move highlights a growing trend towards creating more inviting, timeless workspaces that contrast with the typical futuristic office aesthetic. For consumers and the industry, it underscores the importance of design in shaping corporate culture and brand perception.
Key Takeaways
- Notion's HQ features mood lighting, iconic furniture, and wood accents.
- The design contrasts with typical futuristic tech office aesthetics.
- This shift reflects a broader trend towards more inviting and timeless workspaces.
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