GoKawiilApple sued for £2 billion in UK over App Tracking Transparency practices
A former UK Competition and Markets Authority official has filed a £2 billion ($2.7 billion) lawsuit against Apple on behalf of app developers, alleging that its App Tracking Transparency system imposes tougher restrictions on outside developers than on Apple's own services. Apple maintains that all developers face identical requirements under the policy.
GoKawiil's interpretation of the reporting above, not reported fact.
This lawsuit adds to mounting regulatory pressure across Europe, where Germany's Federal Cartel Office and France's competition authority have already found or penalized Apple for tilting the ATT framework in its own favor. A large financial judgment or forced policy overhaul could reshape how Apple designs its privacy tools and how much control it retains over the mobile advertising market.
- A former CMA official is leading a £2 billion UK lawsuit against Apple over ATT.
- Germany and France have already taken action against Apple for favoring its own apps under ATT.
- Apple insists its tracking rules apply equally to itself and outside developers.
Apple iPhone 17 — App Tracking Transparency lives right in iOS, so the iPhone is where all these privacy prompts play out. The latest iPhone 17 gives you the newest iOS privacy controls firsthand, letting you decide app by app who gets to track you.
See Apple iPhone 17 on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: engadget.com — Kris Holt, 2026-09-03
Published there as: “Apple has been sued for $2.7 billion over App Tracking Transparency rules”
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