GoKawiilBarilla to acquire fast-growing mac and cheese startup GOODLES
Barilla, the Italian pasta company, has agreed to acquire GOODLES, a boxed macaroni-and-cheese brand known for adding protein and fiber to its recipe. The brand launched a little over four years ago and has quickly built a reputation as one of the fastest-growing players in the category.
GoKawiil's interpretation of the reporting above, not reported fact.
The deal signals how legacy food giants are turning to acquisitions rather than in-house development to capture demand for healthier, nutrient-fortified comfort foods. For GOODLES, Barilla's distribution muscle could mean a major expansion in grocery store shelf space and broader consumer reach.
- Barilla is acquiring GOODLES, a nutrient-enhanced mac and cheese startup
- GOODLES launched just over four years ago and grew quickly
- The deal gives GOODLES access to Barilla's scale and retail distribution
GOODLES Cheddy Mac Macaroni & Cheese — This is the buzzy boxed mac and cheese Barilla just scooped up, and you can grab a multipack to see what the fuss is about. It's the nutrient-dense take on a comfort-food classic, and a variety pack lets you sample the flavors before it takes over more shelf space.
See GOODLES Cheddy Mac Macaroni & Cheese on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: fastcompany.com, 2026-09-03
Published there as: “Barilla is buying one of America’s fastest-growing mac and cheese brands”
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