GoKawiilSnap to launch $2,195 Specs smart glasses on September 16
Snap plans to release its Specs smart glasses on September 16 priced at $2,195, a project CEO Evan Spiegel has championed for years. His public appearances promoting the device, including wearing them throughout a CNBC interview, drew mocking reactions online over their appearance and cost.
GoKawiil's interpretation of the reporting above, not reported fact.
The launch represents a make-or-break moment for Spiegel's long-term bet that AI-powered wearables could diversify Snap beyond its core Snapchat app, especially as the company's stock has struggled and insiders question his focus on the project. Public backlash over price and design could signal whether consumers are ready for premium smart glasses at all.
- Snap will launch $2,195 Specs smart glasses on September 16.
- Spiegel has invested years and resources despite internal skepticism from employees and investors.
- Online reaction to previews has been largely negative, mocking both price and design.
Ray-Ban Meta Wayfarer Smart Glasses — If Snap's $2,195 spectacles feel like a stretch, Ray-Ban Meta glasses deliver the smart-eyewear experience in a frame people actually recognize. You get hands-free photo and video capture, open-ear audio for music and calls, and a built-in voice assistant, all in a classic Wayfarer silhouette that won't get compared to IMAX 3D glasses.
See Ray-Ban Meta Wayfarer Smart Glasses on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: entrepreneur.com — Sherin Shibu, 2026-09-03
Published there as: “The CEO of Snap Thinks You’ll Pay $2,195 for His New Smart Device: ‘Are We Being Punked?’”
Read the original report → The summary and analysis above are GoKawiil's own, written from reporting by the source above. Facts and quotes belong to the original publisher.