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From Hookswitch to Grave

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Why This Matters

This article highlights the complex history of AT&T, its monopolistic practices, and the early battles over telephone invention, emphasizing how corporate consolidation has shaped telecommunications. Understanding this history is crucial for appreciating current debates on competition, innovation, and regulation in the tech industry.

Key Takeaways

Through decades of consolidation, reorganization, and divestiture, AT&T left a famously complicated corporate history. One of the greatest enterprises in American history, arguably the greatest enterprise, AT&T has often rivaled the federal government in the size of its budget and workforce. One of the reasons, as we well know today, was monopolization and its close relative vertical integration. AT&T was the telephone system, or at least aspired to be, and for decades the meaning of "Universal Service" was that the service was designed, built, and operated by AT&T—universally.

While AT&T's tangled origins are fertile ground for the historian, they also obscure many of the early stories of telephone history. Much of the work of the early independent telephone industry has been lost in the voluminous achievements of AT&T. Even very basic facts become obscure. For example, who invented the telephone? Well, we all know the answer: Alexander Graham Bell. We have mostly forgotten that, at the time, this was a hotly contested question. One of the most prominent alternate claimants to the title was a man named Elisha Gray, today immortalized as the "Gray" in electrical distributor "Graybar," but better known in his time as an inventor of telegraph and telephone equipment. Gray contracted prototyping of some of his inventions to an upstart manufacturer and de facto Western Union spinoff, founded by Enos M. Barton (the "bar" in Graybar) and George Shawk. Impressed by Barton's operation, and at odds with Shawk on its future direction, Gray put together the money to buy out Shawk and became half-owner of the company that would reincorporate, in 1872, as Western Electric (WE).

It is ironic, of course, that a man who might fairly be called one of the top enemies of Bell helped to found the company that would become one of the most important parts of the Bell System. It's not a coincidence: Gray's involvement in WE included plans to manufacture his own telephone design, for which he had filed a provisional patent. Like many of the late 20th century's telephone inventors, Gray's greatest challenge in commercializing his invention was not technical but legal. His provisional patent on a telephone transmitter, substantially similar to the one invented by Bell and possibly older, led Western Union to take take part ownership in WE to advance their own plan to compete with AT&T as a telephone company. That set off a protracted legal battle, whose end result included the termination of Gray's patent claim and Western Union's abandonment of telephony.

AT&T was not the kind of company to leave things to chance, though, and least of all when it came to competition. In 1881, AT&T acquired WE. From that point on, WE was no longer a competitor, it was a core part of the Bell System: the manufacturing and supply arm of AT&T. A few decades later, WE had become the primary maker, and often sole supplier, of every piece of equipment used in the Bell telephone network. Everything from telephones to cables to central office switches were made at WE's various works. What few components WE didn't make, it sourced, through an expansive purchasing arm that negotiated orders on the behalf of the entire AT&T family. In 1925, WE had become so dedicated to the Bell System that its remaining non-telephone business, mostly local distributorships, was spun out into a separate company (Graybar). From that point forward, the Bell System was not only WE's sole shareholder but its sole customer as well.

As part of the 1925 reorganization, WE's research and development arm became a new organization, jointly owned by WE and its patron AT&T: Bell Laboratories. This new organization consolidated AT&T's expanding basic science efforts with WE's manufacturing expertise, setting the stage for decades of equipment that was conceived, designed, manufactured, and used within the AT&T empire. Bell operating companies got everything they needed, from tools to the telephones themselves, via requisition to their local WE supply warehouse. Such were the needs of the growing telephone system that WE started manufacturing telephone cable in 1925, quickly became the world's largest manufacturer of wire and cable, and likely held that title continuously until the turn-down of much of its manufacturing capacity in the late 1970s. AT&T was the nation's largest private employer for much of this period, and WE accounted for about 1/6th of that workforce.

Until the Carterfone decision and, for the most part, until the divestiture of AT&T in 1984, telephones were born at Western Electric. All of the phones leased by Bell Operating Companies, ranging from the classic WE 500 to explosion-proof phones for coal mine applications, were made at WE facilities like the Indianapolis Works. There were nearly 10,000 employees there, making 35,000 phones a day—and Indianapolis was not remarkable. It was just one plant of many.

AT&T built its empire through innovation, but also through domination. The acquisition of WE was one of its biggest steps towards complete integration, a goal that WE would pursue through the middle of the 20th century. For example, when the Morton Salt empire indirectly led to the Teletype Corporation and the development of commercial teletypewriter networks, they bought it. Teletype was a WE company from 1930 to its end.

Telephones were not only born at WE; they went there to die. During the 1920s, telephones were expensive instruments that required regular maintenance. Besides the commercial advantage, which would become more significant in later years, this aspect of telephones encouraged a full service lease model. Customers leased their phones from their telephone company in part because (prior to Carterfone) they had to, in part because the arrangement made the telephone company responsible for the phone's care. At the same time, Bell Operating Companies carefully controlled their expenses by reusing equipment as much as possible.

So, when a customer signed up for telephone service, they were issued a phone. When they canceled service, or had trouble with the phone, or quite simply wanted a phone that was a different color (or an upgrade to a Trimline or a Princess), the telephone company took the phone back. It would join hundreds of other phones on a trip to the nearest WE Service Center. The same truck would likely make the return journey loaded with phones ready for customers: the service center refurbished them.

Millions of telephones come back to Bell System service centers each year, many with their housings, handsets, and other molded plastic components bruised and battered. Some can be put back in shape by buffing, solvent polishing, or painting. Others wind up in piles. (Q1)

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