GoKawiilLuna Band screenless fitness tracker begins worldwide shipping at $149
Luna has opened global availability for its Luna Band, a screenless fitness tracker announced at CES this year, after a limited invite-only first shipment in July sold out among over 100,000 waitlist sign-ups. The device costs $149 in the US and €149 in the EU, is available directly through Luna's website, and comes in multiple strap color options.
GoKawiil's interpretation of the reporting above, not reported fact.
WHOOP has long dominated the subscription-based screenless wearable category, but it's now facing pressure from Google's Fitbit Air, Garmin's CIRQA Smart Band, and now Luna's entry. Luna's pitch—no required subscription and an adaptive operating system that retrains on individual user data—could pressure competitors to rethink their pricing and personalization models.
- Luna Band is now shipping globally after a sold-out invite-only first batch in July.
- Priced at $149/€149, it works without requiring an ongoing subscription, unlike WHOOP.
- It enters a crowded field alongside Google's Fitbit Air and Garmin's CIRQA Smart Band.
WHOOP 4.0 Fitness Tracker Band — If the Luna Band's screenless approach intrigues you, WHOOP is the device that defined the category and is available right now. It's a display-free wearable focused on continuous heart rate, sleep, and recovery tracking, with swappable bands so you can match the color-strap variety the Luna is touting.
See WHOOP 4.0 Fitness Tracker Band on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: androidauthority.com, 2026-09-04
Published there as: “Luna Band takes on Fitbit Air as global shipping finally begins”
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