GoKawiilis a news writer covering all things consumer tech. Stevie started out at Laptop Mag writing news and reviews on hardware, gaming, and AI.
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Apple’s September 9th launch event could be one of its biggest in years. It will be Apple’s first event since John Ternus took over as CEO on September 1st, stepping in for Tim Cook, and will likely feature the first models in Apple’s iPhone 18 lineup. That could include the long-rumored foldable “iPhone Ultra,” coming just a couple months after Samsung debuted its own passport-style foldable, the Galaxy Z Fold 8.
Here’s how you can watch the event live, and a few possible highlights to keep an eye out for.
How to watch Apple’s September launch event
Apple’s “Surprise and shine” event kicks off on Wednesday, September 9th, at 1PM ET / 10AM PT at Apple Park in Cupertino, California. It will be livestreamed on Apple’s website, Apple TV, and YouTube.
The iPhone 18 might be a no-show
Last year’s iPhone 17 might not get a successor just yet. Photo by Amelia Holowaty Krales / The Verge
Apple usually announces new iPhones at its September event, but the base iPhone 18 might not make the cut this year. It’s reportedly being held until early next year, and it might end up launching alongside the iPhone 18E and an updated iPhone Air. So, if you’re looking to upgrade to one of Apple’s less expensive phones, you’ll likely need to wait a while longer.
The iPhone 18 Pro and Pro Max could launch with a price hike
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