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New $499 AI-powered toothbrush claims to replace flossing

read original get Oral-B iO Series 10 Electric Toothbrush → more articles
GoKawiil Brief

A newly launched smart toothbrush priced at $499 uses AI-driven sensors to guide brushing technique and claims it can reduce the need for manual flossing. The product enters a growing category of connected oral-care devices aimed at improving dental hygiene compliance through real-time feedback.

Why It Matters

GoKawiil's interpretation of the reporting above, not reported fact.

Premium health-tech gadgets like this test how much consumers will pay for AI-assisted personal care, betting that convenience and data feedback can change ingrained habits like flossing. If successful, it could pressure traditional oral-care brands to add similar smart features or risk losing the high-end market.

Key Takeaways
Worth a Look

Oral-B iO Series 10 Electric Toothbrush — If the idea of a smart AI toothbrush intrigues you but $499 feels steep, Oral-B's iO Series 10 brings AI-guided brushing with real-time position detection and a color display that coaches you zone by zone. Its magnetic drive and pressure sensor make it a genuinely different experience from a basic spin brush— though it still won't replace flossing.

See Oral-B iO Series 10 Electric Toothbrush on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.

Source: wsj.com, 2026-09-04

Published there as: “Can a $499 AI Toothbrush Finally Make You Forget About Flossing?”

Read the original report → The summary and analysis above are GoKawiil's own, written from reporting by the source above. Facts and quotes belong to the original publisher.