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John Ternus’s next big thing might be the iPhone

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Why This Matters

This article highlights the potential shift in Apple's leadership focus under new CEO John Ternus, emphasizing innovation that may not directly target the traditional smartphone market. It underscores the importance of leadership in steering tech giants toward future advancements, which can influence industry trends and consumer expectations. Understanding these changes helps stakeholders anticipate Apple's strategic direction and its impact on the broader tech ecosystem.

Key Takeaways

Apple’s new CEO may never lead the company into the post-smartphone era—and that’s just fine. Hello again and welcome back to Fast Company’s Plugged In.