GoKawiilFilmmaker Ari Kuschnir uses AI to cast Altman, Zuckerberg and Trump in fake infomercials
Veteran director Ari Kuschnir is producing hyperreal AI-generated video shorts that mimic classic late-night infomercials, but instead of selling kitchen gadgets, they cast tech and political figures like Sam Altman, Mark Zuckerberg and Donald Trump as pitchmen for their own real-world visions. The shorts exaggerate their promises into absurd, dystopian sales pitches, blending satire with the manufactured urgency of traditional infomercial tropes.
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The project shows how generative AI video tools are maturing enough to convincingly parody public figures at scale, lowering the barrier for political and cultural satire. It also highlights growing public anxiety about tech leaders' sweeping promises, using comedy to question who really benefits from AI-driven futures.
- Ari Kuschnir uses AI video tools to create satirical infomercials starring real tech and political leaders.
- The shorts borrow classic infomercial tropes to mock grand promises about AI and technology's future.
- The work reflects both advances in AI video realism and rising skepticism toward tech industry rhetoric.
Elgato Key Light Air — If you're inspired to shoot your own infomercial-style parody shorts, good lighting is the fastest way to make footage look intentionally slick and over-the-top. The Key Light Air mounts to a desk, offers app-based brightness and color temperature control, and gives that studio pitchman glow.
See Elgato Key Light Air on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: fastcompany.com, 2026-09-04
Published there as: “Meet the guy whose AI infomercials turn tech’s grand visions into late-night schlock”
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