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Apple Is Full of Surprises. Here’s What CNET Readers Anticipate Ahead of Wednesday’s Event

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Why This Matters

This upcoming Apple event is significant as it may feature the rare appearance of both the new and former CEOs together, signaling a potential shift in leadership dynamics. Consumers and industry watchers are also eager for new product unveilings, including multiple iPhone models and possibly Apple's first foldable phone, which could influence market trends and consumer choices.

Key Takeaways

The third and final round of CNET’s Big Guessing Game is now closed, which completes our contest. We’ll be back after Apple’s “Surprise and shine” event on Wednesday, Sept. 9 to share the final answers and determine the winners

The CNET Group’s Big Guessing Game contest was held across CNET, Lifehacker, Mashable, PCMag and ZDNET. There were three rounds of guessing to predict what Apple will unveil this year. Each correct answer earns one chance in a drawing to win the latest Apple Watch announced in this month. Before we get into your answers in the final round, here’s a recap of the first round and second round.

Over 70% think Apple’s new and former CEOs will appear together

Most (71%) contest participants say we can expect Apple’s new CEO John Ternus and former CEO Tim Cook to appear together at the event.

As of Sept. 1, Ternus is Apple’s new CEO after 15 years of Cook’s leadership, and Cook has become the company’s executive chairman. Ternus sent a memo to the Apple team thanking Cook and the Apple team for their work and expressing excitement for a “huge launch.” Have we ever seen two of Apple’s CEOs share the stage before?

Cook’s predecessor, Steve Jobs, didn’t appear on stage with him at Apple’s September event in 2011. Ternus and Cook didn’t appear together at Apple’s WWDC event in June, the last before Cook stepped down, but that doesn’t mean we won’t see Ternus and Cook next week.

Three new iPhone models are what readers expect

Half of CNET’s respondents (50%) expect three new iPhone models next week. In round two, 80% of respondents guessed Apple’s first foldable phone would appear at the fall event. We could also see the iPhone 18 Pro and Pro Max models make an appearance next Wednesday. Some analysts don’t expect to see a iPhone 18 base model this year. Apple could be doing a split launch where some additional models from the iPhone 18 series lineup are announced next week and others in 2027.

Guesses indicate the new foldable iPhone could cost close to $2,000

CNET readers’ guesses about the price of Apple’s foldable iPhone averaged $1,847, but analysts predict the phone will cost between $2,000 and $2,500. A TrendForce report says the foldable could cost even more, starting between $2,099 and $2,299 due to the RAM shortage and increase in hardware costs.

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