GoKawiilVMware to refresh vSphere Standard as Broadcom eases SMB sales pressure
VMware's parent Broadcom acknowledged that its sales team overemphasized VCF, its costly private cloud bundle, even when smaller customers wanted the cheaper vSphere Standard product. VCF chief product officer Paul Turner admitted the company has corrected this practice, and executives say an updated vSphere Standard release is coming soon, likely detailed at VMware Explore in Frankfurt in October.
GoKawiil's interpretation of the reporting above, not reported fact.
Many small and mid-sized businesses felt priced out after Broadcom shifted VMware away from perpetual licenses toward bundled subscriptions, damaging trust with longtime partners and customers. Reviving a standalone, lower-cost virtualization option signals Broadcom may be trying to repair relationships and retain SMB customers who might otherwise migrate to competitors.
- Broadcom admits sales reps overpushed VCF even on customers who wanted lighter options.
- vSphere Standard hasn't been updated since 2022, but a refresh is planned.
- The move suggests Broadcom is trying to rebuild trust with SMB customers and partners.
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Published there as: ““Trust, not features, is the real deficit”: VMware tries to appease SMBs”
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