GoKawiilApple's First Foldable iPhone Ultra May Debut Sept. 9 With Delayed Sales
Analyst Ming-Chi Kuo reports Apple could reveal its long-rumored foldable iPhone at its Sept. 9 event but delay its retail launch until later, echoing the iPhone X rollout pattern from 2017. The device, expected to carry the iPhone Ultra name and a price above $2,000, would feature a 7.8-inch internal display and side-by-side multitasking rather than full iPad-style features.
GoKawiil's interpretation of the reporting above, not reported fact.
This would mark Apple's entry into a foldable market already occupied by Samsung, Google and Motorola, positioning the company to compete in a premium hardware tier above its existing Pro line. The event also carries symbolic weight as the first major product reveal under incoming CEO John Ternus, signaling a leadership transition alongside a major product bet.
- Apple may unveil but delay selling its first foldable iPhone, similar to the original iPhone X strategy.
- The device is rumored to be branded iPhone Ultra with a starting price above $2,000.
- Sept. 9 event also marks the first major launch under new CEO John Ternus.
Samsung Galaxy Z Fold 7 — If you don't want to wait for Apple's rumored foldable iPhone Ultra, Samsung's Galaxy Z Fold 7 already delivers the big-screen, book-style folding experience the article says Apple is chasing. It unfolds into a tablet-sized display for multitasking, reading and gaming, then folds back into a pocketable phone.
See Samsung Galaxy Z Fold 7 on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: cnet.com — David Lumb, 2026-09-04
Published there as: “Apple’s Foldable iPhone Ultra Launch May Be Days Away, if You Can Get One”
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