GoKawiilWhile Watches and Wonders every April is undoubtedly the watch world's main event of the year, Geneva Watch Days—which inauspiciously launched in 2020, the year Covid was declared a pandemic—is now establishing itself as a serious follow-up. Big brands can hold back key releases and gain valuable space to shout about new pieces away from the horological hubbub of W&W.
A second bite of the marketing apple in the latter half of the year seems like a good idea, as Swiss watch exports declined again in 2025 after a drop in 2024. However, despite America's tariff seesaw, the US is still by far the single largest market for Swiss watches. And, more positively for watch fans, signs suggest the industry downturn could be over.
Here are WIRED's picks of the best watches that dropped this week.
Breitling Navitimer B09 Chronograph 41 Tribute to Miles Davis
Courtesy of Brietling
Inspired by the 1960s Breitling Navitimer 806 Mk5 worn by none other than Miles Davis, this manual-wind B09 with a display caseback takes cues from the original beyond the manual winding: the Twin Jet logo, reverse-panda dial, faux-aged cream-colored lume, and the original 41-mm dimensions. The pitch is that you get what made the 806 Mk5 great but with a modern overhaul. This model is limited to 500 pieces: You could go for the stainless steel on calf leather strap for $8,900, but we think you'd be kind of blue (sorry) to miss the superb bracelet model, complete with round vents, for $9,600.
Casio G-Shock “CasioNaut” Series
Courtesy of Notebookcheck
Not part of Geneva Watch Days, here's something genuinely new from Casio's G-Shock line that's leaked and could break the internet. The GAC-2500 series is a resin analog lineup supposedly built from the DNA of the DW-5000C, the very first G-Shock made back in 1983. But that's not the real story of this piece. Much like the famous “CasiOak” that many G-Shock fans love for its passing resemblance to Audemars Piguet's Royal Oak, this GAC-2500 series has more than a whiff of Patek Philippe’s Nautilus about it.
So far, nicknames like “CasioNaut” and “CasioTilus” are being thrown around. Leaks suggest four resin colors at launch in November—white, black, green, and yellow—and the price is rumored to be 20,900 Japanese yen (about $134) each. There might be stainless-steel versions too—the GMC-2500D series, going for about $320.
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