GoKawiilOura files for IPO as smart ring rivals from Circular, RingConn, Ultrahuman close in
Oura officially filed for an IPO on September 3, reporting revenue nearly doubling to $1.21 billion over nine months and 3.6 million rings sold to about 5 million paid members. The filing comes just after the launch of its slimmer Oura Ring 5, even as competitors like Circular, RingConn, and Ultrahuman roll out rings with tap-to-pay, haptics, and onboard software.
GoKawiil's interpretation of the reporting above, not reported fact.
Oura's public listing arrives just as the smart ring category gets crowded with well-funded challengers pushing beyond simple health tracking toward smartphone-like features. That shift could erode the minimalist appeal that made smart rings popular in the first place, turning a niche wellness device into another feature-bloated gadget market.
- Oura filed for an IPO with $1.21B in nine-month revenue and 5M paid members.
- Rivals like Circular, RingConn, and Ultrahuman are adding payments, haptics, and onboard software.
- The category is shifting from simple health tracking toward smartphone-like functionality.
Ultrahuman Ring AIR smart ring — If the article has you curious about Oura's challengers, the Ultrahuman Ring AIR is one of the most talked-about alternatives, tracking sleep, recovery and activity from a lightweight titanium band. It's a subscription-free way to see whether the smart ring hype lives up to the buzz.
See Ultrahuman Ring AIR smart ring on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: techcrunch.com — Aisha Malik, 2026-09-05
Published there as: “Oura is going public, but these smart ring companies are coming for its crown”
Read the original report → The summary and analysis above are GoKawiil's own, written from reporting by the source above. Facts and quotes belong to the original publisher.