GoKawiilEdgar Cervantes / Android Authority
Add Android Authority on Google: Preferred Source Google Discover
One of the perks of this job is that we get to see upcoming tech before the public does. For example, I went to New York City for a first look at the Insta360 X6 before its launch, but the event was about more than just the new product. Insta360 also seized the opportunity to tell us about its history and offer a glimpse of what the future could hold.
As awesome as the Insta360 X6 is, I walked away more excited about the ecosystem the brand is creating.
The Insta360 X6 is awesome, but I am more excited about the future the brand is paving the way for.
Why aren’t more people recording their own videos, especially 360-degree ones?
Edgar Cervantes / Android Authority
Insta360 launched its first 360-degree camera 10 years ago. As a tech journalism veteran, I actually remember it. It was the Insta360 Nano, and I got to see it at CES. It was a 360-degree camera that attached to an iPhone.
Back then, Insta360 was a new brand with big aspirations, and, as with any new, experimental company, I had doubts about its future. Not because I didn’t believe in the product (it was really cool, after all), but because I didn’t see how mass adoption could be accomplished.
Producing 360-degree content had all kinds of barriers people had to jump through. For starters, you needed specialized cameras. This could be solved, but you would also have to consider the rest of the process. You needed specialized software to process the clips, not to mention the editing skills to finalize the content. Being involved in content creation, I realized that making videos takes a lot of time and, back then, required a powerful computer. And this was for regular 2D videos; imagine how it would seem to make completely immersive 360-degree content.
... continue reading