GoKawiilApple weighs App Store margin push, tied to Phil Schiller's exit
Bloomberg's Mark Gurman reports Apple is exploring ways to boost App Store revenue and margins, an initiative reportedly led by new CEO John Ternus and services chief Eddy Cue. Gurman also links the effort to Phil Schiller's recent departure, noting Schiller opposed the push out of concern it would anger developers and regulators.
GoKawiil's interpretation of the reporting above, not reported fact.
The App Store is a major profit engine for Apple's services business, and any changes to fees or review processes could reignite tensions with developers already frustrated by antitrust scrutiny worldwide. Internal disagreement serious enough to reportedly factor into a top executive's exit signals real friction over how aggressively to monetize the platform going forward.
- Apple is reportedly seeking new ways to raise App Store margins and recurring revenue.
- John Ternus and Eddy Cue are said to be driving the effort, which Phil Schiller opposed.
- Possible changes could include automating app review or raising developer fees.
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Published there as: “Apple might soon make App Store changes to raise revenue, increase margins: report”
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