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The car industry A/B tested selling a car with and without CarPlay

read original get Motorola MA1 Wireless Android Auto Adapter → more articles
Why This Matters

GM's decision to strip CarPlay and Android Auto from its EVs in favor of Android Automotive created an unintentional natural experiment: the Honda Prologue is a rebadged Chevy Blazer EV that keeps phone projection while the Chevy version does not. That comparison gives the industry a rare, near-controlled look at how much smartphone integration actually matters to car buyers, at a time when automakers are chasing software and data control.

Key Takeaways
Worth a Look

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A couple years ago, GM made waves by saying that soon, all their new cars would be completely free of Apple's CarPlay and Android Auto support, instead opting for the "Android Automotive OS" in their cars.

Admittedly, I'm a huge fan of CarPlay for basic safety reasons and how it lets you hear or send texts without ever having to look at or touch your phone, so I was not happy to hear this news. I remember when this was first announced for Chevy EVs and when it was later expanded to all their cars in the future and the resounding response was that car buyers were PISSED.

Chevy claimed they were doing this for privacy reasons, that none of your driving or phone data would go to Apple any longer, but instead it would all go to Google (who would likely share it with General Motors, the owners of Chevy).

Chevy seemed to ignore the uproar from their fans and went ahead with it anyway, and as far as I can tell, all 2025 Chevy electric vehicles shipped with the Android Auto OS and don't interface with your phone beyond bluetooth or let you see CarPlay or AndroidAuto apps on your dash.

The Honda Prologue EV

The accidental A/B test

Honda, much like Toyota and Subaru, didn't have a robust EV research and development program and kind of lagged behind their rival auto companies on selling EVs, so they partnered with other auto brands to rebadge, rebrand, and resell versions of cars made by other companies.

One case in point is the Honda Prologue EV. It's a partnership between Honda and Chevrolet, where the Prologue is basically a Chevy Blazer EV with Honda badges, slight visual differences in the sheetmetal and interior, but all the underpinnings are straight up Chevy. Even though the keys say Honda on a Prologue, it's a General Motors key design with a Honda logo over it.

But one big difference the Prologue has from the Blazer it is based on is this: it includes Apple CarPlay and Android Auto integration.

The car industry accidentally did something I've always wanted to see, which was to release basically the same car under two brands and models, with one major consumer-facing difference. It's kind of remarkable how good of a experimental design this is, since the performance and driving characteristics of both cars are identical, but drivers in one model get a major phone integration the others do not.

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