Why This Matters
A fan-made, AI-generated mock ad for an unannounced iPhone 18 Pro in a rumored dark cherry finish is doing what Apple's own marketing usually does: building desire ahead of the company's "Rise and Surprise" event. It's a small but telling sign that AI video tools are now good enough for hobbyists to produce convincing product advertising, which raises real questions about how consumers will tell speculation from official leaks and announcements.
Key Takeaways
- Apple's event is set for Wednesday, September 9 at 10 am PT, with a foldable iPhone Ultra and iPhone 18 Pro/Pro Max expected.
- A rumored dark cherry red Pro finish is divisive, but an AI-generated concept ad made the color far more appealing to skeptics.
- AI video quality has reached ad-grade realism, making clear labeling essential to avoid mock-ups being mistaken for genuine leaks.
Can you believe it’s new iPhone week already?
Apple’s “Rise and Surprise” event is just a few days away on Wednesday, September 9, at 10 am PT. The company is set to unveil the foldable iPhone Ultra and new iPhone 18 Pro and iPhone 18 Pro Max, among other new hardware products.
The interesting new color for the Pro phones this year is rumored to be a dark cherry red finish.
As a cosmic orange admirer, I can’t say I’ve had the same excitement for the burgundy hue, as rumored. However, this AI-generated mock video ad shows off how good it could actually look.
Also, AI video generation is getting really good. Extra kudos for the creator clearly labeling the mock video ad as AI-generated and not trying to pass it off as a leak. It’s a fun creation, and I hope the new color looks just as good in the real world.
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