Apple's September 9 event to livestream new iPhones, foldable device rumored
Apple will hold its annual September product event on September 9 at 10 am Pacific, streamed via its website, YouTube, and Apple TV. It marks the first such event since Tim Cook stepped down as CEO, with John Ternus now leading the company. Leaks point to Pro-level iPhones, updated Apple Watches, and possibly Apple's first foldable phone.
GoKawiil's interpretation of the reporting above, not reported fact.
This event serves as an early test of Ternus's leadership style and how Apple communicates its product vision without Cook at the helm. The rumored delay of the base iPhone 18 to spring 2027, blamed on manufacturing costs and a memory chip shortage, suggests Apple is prioritizing premium pricing and leasing programs over mass-market volume, a shift that could reshape how customers buy iPhones going forward.
- First Apple event since Tim Cook's exit and John Ternus's rise to CEO
- Rumors point to a costly foldable iPhone alongside iPhone 18 Pro models
- Base iPhone 18 may be delayed to spring 2027 amid a memory chip shortage
Apple TV 4K streaming box — If you want to watch the September keynote on the big screen instead of squinting at a laptop, the Apple TV 4K streams the event straight from the Apple TV app the moment it goes live. It's also the easiest way to catch WIRED's post-event coverage and any new Apple TV+ content, and it doubles as a hub for the rest of your Apple gear.
See Apple TV 4K streaming box on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: wired.com — Boone Ashworth, 2026-09-07
Published there as: “How to Watch the Apple September Event (2026)”
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