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‘Did you use AI?’ is the wrong question. Ask ‘What did you use AI for?’

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Why This Matters

The debate over AI at work is shifting from a blanket yes/no judgment to a more useful question about which tasks AI is appropriate for. A $2M book deal collapsing over AI rumors shows the reputational and financial stakes when norms are unclear. Leaders who define AI rules based on the actual purpose of the work will avoid both shaming and misuse.

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AI shaming has jumped from the arts into the workplace. Smart leaders match the rules for AI use to what the work is actually for. At the end of July, a debut crime novel became the most expensive casualty so far in the publishing industry’s war over AI. Fourteen publishing houses had bid for the manuscript, with the winning offer delivering a $2 million contract for the author. But when rumors began to circulate that the book had been written with the help of artificial intelligence, his own agents withdrew the book.