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AMD GPUs are climbing the sales charts as Radeon beats Nvidia on Amazon and in Germany

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Why This Matters

AMD's RDNA 4 Radeon cards are outselling Nvidia at Amazon's top-10 GPU chart and at German retailer Mindfactory, a notable shift after years of Nvidia dominance. The trend appears driven less by brand loyalty than by pricing and stock availability amid a memory-driven price surge across the GPU market. For consumers, it signals that Nvidia's supply gaps and premium pricing are opening real room for a competitor.

Key Takeaways
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In a nutshell: Despite Nvidia losing fans over the last few years as its focus on gamers diminishes (or disappears), the company's GPUs have dominated the sales charts. But that status quo is starting to change: Amazon's top 10 best-selling GPU list is an even split between Team Red and Team Green, with the highest position held by a Radeon 9000-series card. Meanwhile, in Germany, AMD is the one that's dominating sales – at least at one retailer.

The rise of RDNA 4 was highlighted by TechEpiphany on X.

The Amazon best-selling list has changed slightly since the post, but the Radeon RX 9070 XT is still the top GPU. This Gigabyte version is priced at $749, which, of course, is considerably higher than the GPU's $599 launch MSRP.

The other AMD cards in the chart are an Asus model of the 9070 XT, an Asrock 9070, and an Asus 9060 XT. Nvidia also holds four positions with its RTX 5070, RTX 5060 Ti, and two RTX 5080 models.

Things appear even more favorable for Lisa Su's firm in Germany. The figures, which come from Mindfactory, show AMD accounting for almost 56% of all GPUs sold over the last week, while Nvidia holds a 40% share. Again, the RX 9070 XT is the most popular card by far, followed by the RX 9060.

It's worth remembering that Mindfactory has a reputation for favoring AMD, offering promotions, discounts, and bundles featuring its products, which help push up sales figures. The store's AMD cards have outsold Nvidia's in the past.

However, these charts do illustrate the impact of the memory crisis on the graphics card market. All GPUs are more expensive, but AMD's are often cheaper than equivalent Nvidia cards.

The other reason is likely simple availability. The Amazon chart shows three AMD cards in stock, while Nvidia only has one – a Gigabyte RTX 5080 for a colossal $1,599, and that's with a 6% discount.

Only one company dominates the Steam survey GPU chart

TechEpiphany's claim of AMD "dominating everywhere" might be a bit of an exaggeration, but there are signs of consumers opting for its cards because of the cheaper prices – or just buying them because there are no Nvidia alternatives. The most valuable company in the world still has GPUs in almost 73% of Steam survey participants' machines, compared to AMD's 18.6%, so we're not seeing a red revolution just yet.