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The best things I saw at IFA 2026

2026-09-08 | original

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Why This Matters

IFA remains the show where concept hardware from CES and MWC gets turned into shipping consumer products, and this year's edition highlighted where the market is heading rather than just what's flashy. The rise of in-between cameras and a wave of budget laptops aimed at Apple's MacBook Neo suggest competitors see openings in categories currently in flux.

Key Takeaways

A new middle-tier camera category is booming s modular, 360-degree and gimbal-style shooters sitting between phones and pro gear, possibly capitalizing on GoPro's uncertain future.
Lenovo and Dell used IFA to push entry-level laptops positioned directly against Apple's MacBook Neo.
Apple's design pull extends beyond laptops, with accessory makers flooding the show with matching colorful mice, keyboards and chargers.

Worth a Look

DJI Osmo Pocket 3 Creator Combo — The article calls out the Osmo Pocket series as the trendsetter for this whole new class of pocketable gimbal cameras, and the Pocket 3 is the one everyone else is chasing. Its rotating screen and built-in 3-axis gimbal make it a great grab-and-go vlogging tool, and the Creator Combo adds the wireless mic and handle for run-and-gun shooting.

See DJI Osmo Pocket 3 Creator Combo on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.

IFA 2026 is a wrap and we saw more smartphones, more concept PCs and countless new challengers launching new tech and gadgets. IFA historically offers a place for wildcard ideas and big swings, while also giving companies a chance to turn their CES or MWC concepts into tangible consumer products.

A few trends bubbled up throughout the event this year. One was an ever-growing subcategory of cameras that take a middle route between dedicated professional cameras and smartphone shooters. Think DJI's hugely popular Osmo Pocket series, but with different ideas, like smartphones with removable cameras. There were even more 360-degree video cameras and gimbal cameras that can double up as an action cam. Are these rivals taking a chance to strike while GoPro figures out its future?

Elsewhere, Lenovo and Dell announced solid-looking, entry-level laptops meant to face off against the MacBook Neo, which has also inspired countless third-party peripheral stalls with new zesty colorways of mice, keyboards, chargers and more. Apple's influence on consumer tech can't be underestimated.

Explore topics: ifa 2026 dji osmo pocket gopro macbook neo lenovo