Which of the upcoming new Apple products most excites you? [Poll]

2026-09-08 | original

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Why This Matters

Apple's "Surprise and Shine" event is expected to bring six to nine new products, headlined by the company's first foldable iPhone — the iPhone Ultra — arriving roughly seven years after Samsung pioneered the form factor. With rumored pricing from over $2,000 up to $3,000, the foldable will dominate attention but is unlikely to be a volume seller, making the rest of the lineup matter more for most buyers. The poll format captures where consumer enthusiasm actually sits versus where the hype is.

Key Takeaways

Apple is expected to unveil between six and nine new products at its Surprise and Shine event.
The foldable iPhone Ultra is the headline item, priced from roughly $2,000 to $3,000 — a halo device rather than a mass-market one.
Apple enters the foldable category about seven years after Samsung, so reader interest may skew toward the other announcements.

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We’re one day away from Apple’s Surprise and Shine event, where we’re expecting to see anywhere from six to nine shiny new products.

The iPhone Ultra foldable is set to be the headline news, but which of the expected announcements most excites you personally … ?

As a minimum, we’re expecting Apple to announce six new products tomorrow, but if all the reports pan out, there could be as many as nine.

There seems little doubt that the iPhone Ultra will grab the headlines. It’s Apple’s first ever folding iPhone, some seven years after Samsung opened the door to the form factor. But with an anticipated price tag in excess of $2,000, rising as high as $3,000 for the top spec, it’s certainly not going to be the best selling product.

So which of the expected and possible product announcements most excites you personally? Check out our video rundown, then take our poll and share your thoughts in the comments.

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