The HBO streaming video app became HBO Max when the company added Warner Bros movies and Turner TV shows. In the worst rebrand since Twitter became X, the company later dropped the unique and valuable HBO part of the name and kept the generic and worthless Max part.
Two years later, the company is fixing that. It today becomes HBO Max once more – and this time around, your apps should automatically update …
Musk still holds the dumbest rebrand award thanks to throwing away a global household name in favor of a really stupid name, but HBO was a strong runner-up when it ditched its prestigious brand in 2023 and renamed the service Max.
The company seemed to have figured out its mistake when it announced back in May that HBO Max would get its name back again – and today is the day when that finally happens.
When the company switched to Max branding, you had to manually download a shiny new app – but that’s not the case this time. Max.com now redirects to hbomax.com, and your apps on each platform should automatically update.
The app remains the same one underneath the new paint-job, so the only difference you should see is the branding.
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