GoKawiilSanuj Bhatia / Android Authority
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TL;DR Combined US purchases of the Galaxy Z Fold 8 and Fold 8 Ultra are tracking 30% ahead of the Galaxy Z Fold 7.
The two Fold models account for roughly 80% of current Galaxy Z8 series purchases in the US.
Samsung says 30% of Galaxy Z Flip 8 buyers switched from competing brands, with most buying their first foldable.
Apple’s big hardware event is scheduled for tomorrow, September 9, and the Cupertino-based company is finally expected to unveil a new device category that competitors like Samsung have spent years mastering: foldables. However, before the tech giant gets to enter the foldable market, Samsung is sharing figures to highlight just how much of a head start it’s working with.
Roughly a month after launching the Z Flip 8, Z Fold 8 Ultra, and the all-new wide Z Fold 8, Samsung is highlighting how the lineup is changing foldable preferences in the US.
According to Samsung, the combined US purchase numbers of the new series are running 30% ahead of the Z Fold 7, which set a pre-order record last year by being the most pre-ordered Z Fold device ever.
Within the current lineup, book-style foldables are clearly the favorites. That’s because the Z Fold 8 Ultra and the Z Fold 8 make up roughly 80% of Samsung’s current Galaxy Z series purchases, leaving the clamshell Z Flip 8 with the remaining 20%.
That, however, isn’t necessarily bad news for the Flip, as it seems to be serving a completely different purpose.
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