Is Google playing catchup on search with OpenAI?

Take AI Mode, which it announced March 5. It’s cool. It works well. But it’s pretty much a follow-along of what OpenAI was already doing. (Also, don’t be confused by the name. Google already had something called AI Overviews in search, but AI Mode is different and deeper.) As the company explained in a blog post, “This new Search mode expands what AI Overviews can do with more advanced reasoning, thinking and multimodal capabilities so you can get help with even your toughest questions.” Rather than a brief overview with links out, the AI will dig in and offer more robust answers. You can ask followup questions too, something AI Overviews doesn’t support. It feels like quite a natural evolution—so much so that it’s curious why this is not already widely available. For now, it’s limited to people with paid accounts, and even then only via the experimental sandbox of Search Labs. But more to the point, why wasn’t it available, say, last summer? The second change is that it added search ... Read full article.