GoKawiiliPhone 18 Pro to start at $1199, Duo foldable at $1999, Gurman reports
Ahead of Apple's launch event, Bloomberg's Mark Gurman reported that the iPhone 18 Pro and Pro Max will carry a $100 price increase, starting at $1199, while the new foldable iPhone Duo will start at $1999 with higher-storage models near $3000. These figures come in below the steeper increases many analysts had predicted earlier this year.
GoKawiil's interpretation of the reporting above, not reported fact.
Component costs, especially memory, have pushed Apple to raise prices across Macs and iPads since June, so the iPhone lineup's more modest increase suggests Apple is prioritizing volume and market positioning over fully passing on costs. Pricing the Duo near $2000 rather than $2500 also signals Apple wants its first foldable to be competitive with cheaper Android alternatives and become a strong seller rather than a niche luxury device.
- iPhone 18 Pro and Pro Max prices rise by $100 to a $1199 starting price.
- The foldable iPhone Duo debuts at $1999, undercutting rumored prices as high as $2499.
- Apple appears to be sacrificing some profit margin to keep the Duo competitive with Android foldables.
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Published there as: “New iPhone 18 Pro price rises perhaps not as bad as some feared”
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