Asus raises RTX 5090 and RX 9070 prices, making graphics cards even more expensive

A hot potato: Hard as it is to believe, new graphics cards from Nvidia and AMD are becoming more expensive. Asus is the latest third-party manufacturer to hike the prices of its RTX 5090 and RX 9070 models, with the former card starting at $2,759 and the latter at $719. The current graphics card situation is a repeat of what happened during the pandemic-induced chip crisis a few years ago. Buying a new GPU is almost impossible without resorting to eBay, and retailers' prices make a mockery of MSRPs. Asus, for example, has increased the price of its GeForce RTX 5090 Astral OC recently. It was already a whopping $3,079 at the start of February. Now, it's $3,359, a $280 increase. Nvidia's MSRP for the RTX 5090, remember, is $1,999. And while high-end cards like this are more expensive, the Astral OC was supposed to be $2,800. Even less premium models further down the product stack are shockingly pricey – and getting more expensive. The TUF OC card is $3,000, and even the non-overclocke ... Read full article.