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How to watch Apple’s September 9th launch event

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Why This Matters

Apple's September 9th event is notable as the first under new CEO John Ternus, and is expected to break from tradition by skipping the base iPhone 18 in favor of Pro models and a rumored foldable 'iPhone Duo.' For consumers, that means budget-minded buyers may have to wait until early next year, while Pro buyers could face a price hike.

Key Takeaways
Worth a Look

Apple TV 4K streaming box — Since Apple streams its keynotes right to the Apple TV app, the Apple TV 4K is the comfiest way to watch the September 9th event on the big screen. It's also handy year-round for streaming, AirPlay from your iPhone, and keeping your Apple gear in sync.

See Apple TV 4K streaming box on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.

is a news writer covering all things consumer tech. Stevie started out at Laptop Mag writing news and reviews on hardware, gaming, and AI.

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Apple’s September 9th launch event could be one of its biggest in years. It will be Apple’s first event since John Ternus took over as CEO on September 1st, stepping in for Tim Cook, and will likely feature the first models in Apple’s iPhone 18 lineup. That could include the long-rumored foldable “iPhone Duo,” coming just a couple months after Samsung debuted its own passport-style foldable, the Galaxy Z Fold 8.

Here’s how you can watch the event live, and a few possible highlights to keep an eye out for.

How to watch Apple’s September launch event

Apple’s “Surprise and shine” event kicks off on Wednesday, September 9th, at 1PM ET / 10AM PT at Apple Park in Cupertino, California. It will be livestreamed on Apple’s website, Apple TV, and YouTube.

The iPhone 18 might be a no-show

Last year’s iPhone 17 might not get a successor just yet. Photo by Amelia Holowaty Krales / The Verge

Apple usually announces new iPhones at its September event, but the base iPhone 18 might not make the cut this year. It’s reportedly being held until early next year, and it might end up launching alongside the iPhone 18E and an updated iPhone Air. So, if you’re looking to upgrade to one of Apple’s less expensive phones, you’ll likely need to wait a while longer.

The iPhone 18 Pro and Pro Max could launch with a price hike

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