GoKawiilSamsung officially welcomes Apple to the foldable segment while showing off ‘the world’s lightest fold.’
Samsung takes another shot at Apple hours before iPhone Ultra/Duo launch
Why This Matters
Samsung's pre-launch jab at Apple is a sign that foldables are about to move from niche experiment to mainstream battleground. By 'welcoming' Apple to the category while touting the world's lightest fold, Samsung is trying to defend the head start it built over years of Galaxy Z devices. For consumers, an Apple entry likely means faster innovation and more competitive pricing in a segment that has stayed expensive.
Key Takeaways
- Samsung publicly needled Apple hours before its iPhone Ultra/Duo launch, framing itself as the foldable incumbent.
- The company leaned on hardware bragging rights, claiming the world's lightest fold, to underline its lead.
- Apple's arrival validates foldables and sets up direct competition that should benefit buyers.
Worth a Look
Samsung Galaxy Z Fold 7 — If Samsung's foldable trash talk has you curious, the Galaxy Z Fold 7 is the phone behind the boast — a book-style foldable that opens into a tablet-sized screen and folds back down to pocket size. It's the direct rival to Apple's new folding iPhone, and you can buy it today rather than waiting in line.
See Samsung Galaxy Z Fold 7 on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Get alerts for these topics