GoKawiilJohn Ternus takes the stage for the first time as Apple’s new boss to show off an ultraexpensive new smartphone.
Apple to Debut New Foldable iPhone, New CEO and New Prices
Why This Matters
Apple is reportedly preparing to launch its first foldable iPhone at a premium price point, marking its biggest hardware form-factor shift in years. The event also doubles as John Ternus's debut as CEO, signaling a leadership transition at the world's most valuable consumer tech company. Together, the product and the personnel change set the tone for Apple's next era.
Key Takeaways
- Apple's first foldable iPhone arrives at an ultraexpensive price, testing consumer appetite for premium form factors.
- John Ternus makes his first public appearance as Apple CEO, formalizing the leadership handoff.
- New pricing across the lineup suggests Apple is repositioning the iPhone's tiers upward.
Worth a Look
Apple iPhone 16 Pro — While the foldable and its ultraexpensive price tag grab headlines, the current iPhone 16 Pro is the flagship you can actually buy today, with the titanium build, Pro camera system, and Apple Intelligence features. It's a great way to stay in the ecosystem without waiting for a folding screen.
See Apple iPhone 16 Pro on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Get alerts for these topics